ART DIRECTION  .  STYLING  .  PRODUCT DEVELOPMENT  .  BRAND CONSULTATION


Trained as a printmaker,
Beth Nelson moved to London in 1982. 
  She worked for the next twenty years
in fashion, styling, art direction and product development.


  
Clients included:

Nicole Farhi
 The Conran Shop
 Workers for Freedom, 
Collier Campbell
Georgina Von Etzdorf
and 
Herm├ęs


While working with Graham Fraiser and Richard Nott, at
Workers for Freedom
  Beth opened a shop...



"Two Formosa Street" 



Carrying an eclectic range of goods,
one corner was devoted entirely to Printed Matter. 


  Downstairs in the studio, 
 Beth created ecologically sound, 
bespoke paper products, 
to sell in the shop.

Printed Matter London Ltd. 
was launched.


Born of a love of travel,  
and grounded in the ethos that recycled goods 
could be elegant as well as functional,

Printed Matter London Ltd.,
attracted clients from around the world:




Barney's 
The Royal Academy of Arts
Fortnum and Mason 
Neiman Marcus



Takashimya
 Joyce Hong Kong
Bergdorf Goodman
The San Francisco Museum of Modern Art 
 The Conran Shop/ London / Paris / Tokyo

Barnes and Noble
 Pier One,
Borders
 Paper Chase, 

The Victoria and Albert Museum.




 Beth soon was producing bespoke work from the archive of 
Liberty of London, 

Designed a range of products for 
Harrod's International 

and was invited by 
The Royal Academy of Arts, 
to produce paper product for 

The Sir Christopher Wren Exhibition. 



Awarded Best New Product 
by Sir Terence Conran, 



 Beth designed the press gift for the
Conran Shop Paris opening,

was featured in the book
The Best of Specialist Packaging Design, 

 and interviewed for the book
Green at Work 1992. 


 
 Approached by Chronicle Books, 





her "Voyages" line
launched the first ever edition of 
Chronicle Books Giftworks.

Over 350,000 copies were sold.

Beth continued to design product for Chronicle Giftworks for the next 14 years. 
Licensing Agreements included:


Graphique de France
Barnes and Noble
Borders
and
Pier One


It was during this time
that Beth decided to write a book...



Sketchbook in hand
she left for Spain


"Postcards From The Basque Country...a Journey of Imagination and Enchantment"



 published by
 Stewart, Tabori, Chang,
was followed by a complementary line of paper products.



along with her most creative project...



a son, born in San Sebastian...



Children's product followed...


Her Alphabet Flash Cards
won a 
Parent's Choice Award .



 Returning to America



and collaborating with Dauphine Press,
 Beth designed a range of paper products using the "offcuts" or waste by-product 
of their letterpress business.
What once went into their recycling bin, now was re-purposed into beautiful, hand made, letterpress goods.



A line of lampshades followed. 



In 2006, Beth was invited to style a photo shoot 
and returned to her original love...

styling  
art directing
and 
creating brand.





Today, Beth lives and works in

 The San Francisco Bay Area



Available for: 

art direction, 
  styling, 
product development
 brand consultation

415 497 7387

nelsonart@ymail.com














" Traveller, there are no paths,
paths are made by walking ."

(Antonio Machado )










( all images: Beth Nelson )